Identity Manual · 2026
The visual language of the house.
A quiet system of mark, word and material. These pages are the standard by which our identity is reproduced — in print, on the building, and on the screen.
One mark, four voices.
The horizontal lockup.
The wordmark is reserved for the masthead, the footer and formal correspondence. Always maintain a clear space equal to the height of the crest on every side. Never re-typeset the wordmark or substitute fonts.
The crest may appear alone — as a watermark, a favicon or a decorative accent at the head of a section. The wordmark must never be used without the crest.
Five tones. Nothing else.
A serif, a sans. Nothing more.
Aa Bb Cc
Restored with patience, sold with care.
Used for editorial headlines, vehicle names and quiet emphasis through italic. Weights 300–500. Never bolder.
Aa Bb Cc
For body, labels and the eyebrow micro-text that orients the reader. Weight 300 for body, 500 for eyebrows.
Eyebrow · 11px · tracked 0.28em
What we do. What we never do.
- Preserve clear space equal to the crest's height on every side.
- Place the gold crest only on ink, oxblood, or full-bleed photography.
- Use the dark crest on paper or bone backgrounds.
- Pair the wordmark with Cormorant Garamond and Inter — no substitutes.
- Render the crest at 24px minimum so the frame and serifs remain readable.
- Stretch, rotate, or recolour the crest outside the four approved variants.
- Place the gold crest on bone, paper or low-contrast photography.
- Add drop shadows, glows, or outer strokes to the mark.
- Re-typeset the wordmark or replace the tagline.
- Crop the oval frame or remove the fleur ornaments.